OTT has changed the entertainment preferences of today’s audience. People can stream their favorite shows anytime and anywhere, on the go. We will provide you with a complete guide about App Development Cost Like Netflix.
Today, billions of users access content online, increasing the demand for high-quality and engaging OTT app development.
However, it has become difficult to excel in this highly competitive market with top giants ruling the industry- like Netflix with 260.28 million subscribers worldwide.
Businesses seeking an opportunity to enter the entertainment market by developing a Netflix-like OTT app. But, “How much will it cost to build an OTT app like Netflix?”.
Expert says that it may cost around- $60k- $200k. Let’s explore ourselves.
We have created this blog for businesses like you to enter the OTT market, highlighting costs and factors affecting overall development costs.
Connect with OnGraph for OTT App Development in 2024.
Netflix’s market has grown, outranking other video streaming platforms.
Netflix faced a big-time downfall for a short period but backed up again with great momentum.
This shows the strong dominance of Netflix. This explains why businesses want to enter the OTT app development market. But, how does it benefit business?
Netflix has completely changed the way we experience video content. It’s been a time that I have been to the movie theatre and saved significant money. However, I pay for a Netflix subscription and that’s not much.
Today, streaming has become the entertainment frontier, influencing businesses to invest in OTT app development services.
Why?
Developing an OTT App will benefit your business in several ways-
Build a Readymade OTT App with us!
Let’s look into the cost estimation, or connect with us directly for a better outlook per your business requirement.
There is no exact number for this question. Everything depends on unique business requirements and other factors that impact the overall OTT App Development Cost Like Netflix.
As a leading app development company, we have provided a cost breakdown for developing an OTT app like Netflix based on different development phases and complexity.
Stage | Complexity | Estimated Cost Range |
Planning & Ideation | Basic Feature to Complex | $5,000-$10,000 |
Design | Standard & Custom Design | $10,000-$15,000 |
Development | Basic and Advanced | $40,000-$80,000 |
Backend Development | Simple Content Management System | $15,000-$30,000 |
Testing | Basic Testing & Extensive testing | $5,000-$10,000 |
Deployment | Depends on the preferred platform | As per app store fees |
Ongoing Maintenance & Support | App Security & Bug fixing | $2,000-$5,000 |
This cost range will differ depending on several factors. Let’s consider them also.
Here are the factors that can impact the overall OTT app development cost.
You must decide what features you want to include in your Netflix-like app. Analyze your competitors and conduct market research to understand customer’s high demand, and include each feature. But make sure the more the features, the more the cost of your app.
So, understand your budget and fit only relevant features. Developing a simple app with simple features will take less development time and cost compared to a feature-rich advanced and highly integrated app.
List of Features to Integrate in Your Netflix-Like App
Basic Features | Advanced Features |
Video Streaming | Personalized Recommendations |
Audio Streaming | Offline Viewing |
Subtitles and Closed Captions | Multiple Device Sync |
Search Functionality | Live Streaming |
User Profiles | 4K/UHD Streaming |
Content Categories | Virtual Reality (VR) Support |
User Ratings and Reviews | Multi-language Support |
Payment Gateway Integration | Social Sharing |
Push Notifications | Content Analytics |
Watchlist | Interactive Content (e.g., quizzes, polls) |
User Authentication | Content Download |
Content Sharing | AI-driven Content Curation |
The cost will rise with the level of features.
Level of Complexity | Estimated Costs | Time Duration |
Simple App | $10000-$15000 | 2-3 months |
Medium App | $16000-$21000 | 5-6 months |
Complex App | $25000 | 9 months |
To reach a wider audience, businesses want to develop OTT apps that work similarly on all platforms, such as mobile devices (Android and iOS), web, and cross-platform. The choice of platform will impact the cost.
The development team’s expertise also impacts the overall development cost. You can choose- freelancers, an in-house development team, or outsourcing for OTT app development services. Each option has different cost structures that can significantly impact the development cost.
An intuitive UX/UI is the key to engaging customers. Whether you have fewer features or more, from simple to complex, providing a seamless experience is a must.
However, adding more features to your UI will cost more. Hiring skilled developers and designers will save development efforts and time, reducing the development cost.
The choice of Content Delivery Network (CDN) and the technology stack used (backend infrastructure, database systems, APIs, etc.) influence performance, scalability, and development costs.
The amount of content stored and managed in the cloud (videos, images, metadata) impacts storage costs and the complexity of the backend infrastructure required for content delivery and management.
Costs associated with acquiring content licenses and rights for streaming affect the overall budget. Premium content and exclusive rights generally come with higher costs.
Also read- OTT App Development Cost: Complete Guide 2024
However, the ultimate goal is to generate revenue. But which strategy to adopt is another question. There are different OTT business models that you can use as per your requirement to sustain in this evolving and competitive market.
Apart from this, you can also consider the following models.
To understand your business model, connect with OnGraph experts.
Every business is in a race to build faster and launch apps faster. What could be a better solution than opting for a readymade OTT app development solution?
It will help you build your brand visibility faster with little changes in UX/UI and integrate some top features as per your business requirement, and you are all set to launch. Unleash innovation with our custom OTT app development services. Create an OTT app with a unique experience, features, and branding to get a competitive advantage in the industry.
Explore our wide range of Readymade/ white-label solutions.
At OnGraph, we have an OTT app solution ready to help you scale in a few weeks. Our expert team ensures a seamless integration process, empowering you to deliver high-quality content and maximize viewer satisfaction. Take the first step towards enhancing your digital strategy today with our innovative, readymade OTT solutions.
We handle everything from identifying key business requirements to extended support post-launch. With 15+ years of experience, we have mastered developing advanced AI-integrated OTT solutions to cater to current market and customer needs.
It might take time from 4-9 months. It may vary as the development time depends on several factors, like features, complexity, skill, experience, and type of development services. You can connect with our experts to understand your estimate.
Here is the cost breakdown-
To know more about the cost, connect with our experts