How Do Businesses Make Money With White-Label Apps?

There are more than 4 million mobile apps, and this number is growing daily. Entering this accelerating mobile app development market is challenging if you want to go from scratch. Grow your business effortlessly with white-label apps – the fast, cost-effective way to launch customized solutions and stand out in the competitive app market.

So, what is the fastest and easiest way to enter the mobile app market?

Solution- white-label mobile apps.

Whether you are an established business wanting to expand service offerings or a startup wanting a fast and scalable solution, choosing white-label solutions will save you hefty development costs and time. 

However, generating revenue is a long-term process. In this blog, you will learn the key strategies to make money from your white-label mobile applications in 2025.

Also, learn from the success stories of businesses that have achieved their goal from white-labeling solutions in half the time and costs. 

Don’t miss out on the opportunities to streamline your app development process and generate instant revenue. 

What are White Label Apps?

White label apps also known as “readymade apps” or “private label apps” have the necessary design and features, and can be customized later to align with unique business needs. It helps businesses create unique products under their brand name. 

White-labeling cuts down early development costs and time, making it a cost-efficient solution for businesses with tight budgets and timeline issues. Businesses can save significant resources and skills required to build an entire product. 

One of the best parts of white-label solutions is their ability to fully customize so it fits the business’s unique demand and brand style.

You can add your logo, change color themes, add design elements, and other UX/UI changes so it helps you achieve your goals and target a specific audience.

With great customization, you can stand out in this crowded market. If you still want to add more advanced features and integrations, it might cost as per your white-label app development company. 

Why choose White-label then?

• Cost-efficient solution
• Faster entry to the respective industry
• Reduce development time and resources
• Full ownership
• Creating unique brand value

White-label apps can be single-tenant or multi-tenant. Let’s discuss what are these. 

Single-Tenant vs. Multi-Tenant White Label Apps

A software development team distributes its white-label app solutions through a single-tenant or multi-tenant approach. 

Single-Tenant White-Label Apps

In a single-tenant approach, the development team gives a white-label solution to several clients. All the clients use the same basic code for the app, but the developer customizes the look and feel for each one.

These apps usually run on separate servers, which makes them easier to personalize. Since each client has their own server, they can update the app whenever they want without affecting others.

Multi-Tenant White-Label Apps

A white-label app development company can offer a multi-tenant app as a SaaS (Software-as-a-Service) model. This app is hosted on one server with multiple clients using the same backend technology and their own customized front-end. 

As all clients share the same server, any updates or maintenance will affect everyone using the platform. This is why multi-tenant apps are more affordable than single-tenant apps, offering less flexibility for customization.

Also read- The Future of White Label Software in a Growing SaaS Market

As we are talking about the level of customization associated with white-labeling. Let’s take a look at what type of customization a business should expect from its white-label app development vendor.

White-label App Customization

The main concept of white-label solutions is reusing the backend technology while changing the front end which includes design, interface, and logos.

If you look forward to using white-label solutions for your next product, you must know what level of customization you should get.

• Splash Screen & App Icon
• In-App UI Elements & Colors
• App Components & Templates

As a business, checking design aspects is not enough. You must also check the technical aspects of white-labeling. It must include

• The type of server they used. Is it efficient to help your brand scale and monitor potential errors with minimal downtime when expected? With our AWS experts working consistently, you can take this risk out of the equation. 
• Is the dashboard user-centric offering easy navigation? Do you have access to the app’s component to make the minimal changes changes by yourself?

Considering all these components helps you decide what level of customization you will get and what you want your provider to manage. 

Now that you understand what type of customization you can do to make your brand unique. Let’s look at how you can generate revenue from your white-label applications.

How White-label Apps Generate Revenue?

Here are some secret tips that any business owner can use to generate instant revenue from their white-label apps.

1. Selling the App as a Finished Product

One simple way to sell your app is by offering it to clients as a ready-made product. This works well if your app solves a specific problem or meets a high demand.

If you believe your white-label app will be useful to many people, you can sell it directly to clients, such as small businesses or individuals. For this, you can

• Set up a website or use an online store where people can buy it. 
• Sell your app on (Google Play or the Apple App Store) to attract buyers
• Show off the app’s key features, and explain how it can help them. 
• Offer free trials or demos to engage clients into trying your products.

2. Adding Custom Branding and Reselling the App

Another way to make money with white-label apps is by adding custom branding and reselling the app to clients.

This is great for agencies or software companies that work with multiple clients and need different apps for each one.

To do this, you can

• Customize the app by adding the client’s logo, colors, and any other design details they want.
• Adjust the app’s features to meet their specific needs and sell the app to the client as a finished product.

This method helps you create a unique app for each client, saving time and resources, and helping you make a profit faster.

Learn how OnGraph helps our clients customize our white-label AI customer support app. 

3. Charging a Recurring Fee for App Maintenance and Updates

Another way is to charge a regular fee for the app’s support and maintenance. This works well if you have many clients who are using your white-label app solution and need frequent updates, changes in design, and features to stay ahead of the game.

Make sure you set up a transparent billing system specifying your offering as per different plans. This approach helps you generate a steady, predictable income for your business.

But with OnGraph, you will get one month of free support and maintenance post-launch. 

4. In-app purchases and Subscriptions

Brands like Netflix, Disney, and other entertainment companies follow this approach. They keep some features accessible to only premium users who are willing to pay at a higher cost.

Just like that, you can use in-app purchase and subscription options to offer additional features that will make your customer’s experience better and more enjoyable. 

For example, if you are using a white-label dating app solution customized for your business. You can offer features like live location, in-app live chat, and more at an extra cost.

This method helps you earn money even after the initial sale, allowing you to make ongoing revenue from your app.

To make your white-label app development a successful project, you must consult a leading white-label app development company that can guide you throughout the process. 

Tips For Getting Started With White Label App Development

If you want a white-label solution, you must consider the following tips to get started. Otherwise, I would suggest going for custom app development. 

Here are your tips that are no more secret.

1. Choose a Reliable App Builder and White Label Platform

The first thing you need is a good app builder or white-label platform. There are many options, so choose one that offers unique features, customization, and scalability as your business grows.

To find the best app builder, research and compare your choices. Look for one that is well-known, and has good support

• Fits the needs of your business
• Offers features and custom options that are important for your apps.
• Help you grow and generate revenue. 

A basic platform might not support you as you expand, while a complex or expensive one could be hard to use or not give good value for your money.

One platform that works well for white-label app development is OnGraph. OnGraph offers many features and customization options, making it easy to create professional and functional apps for different industries. With OnGraph, you can build apps with endless possibilities.

2. Find Your Niche

A key tip for starting a white-label app business is to focus on a specific niche. Understand the target market, and competition, and analyze your competitor’s performance. It helps you find the industry where you can excel easily with readymade solutions.

For example, you want to enter the food delivery industry just like Zomato. You can use a white-label food delivery solution with key features, designs, and options to build a Zomato clone. 

Also, read- The Cost to develop a grocery delivery app like Blinkit

3. Market and Promote Your White Label App Services

Without promoting your product or offering, you cannot reach your target audience. Understand the channels where your audience is the most active, and run appropriate campaigns. 

• Create a website to showcase your features and customization offerings.
• Use social media to target potential audiences.
• Connect with leading brands in your industry
• Collaborate with other brands and share promotions.

Creating the right marketing campaign is the key to actual success and generating revenue. 

4. Choose Revenue generating approach

You can choose to upsell or cross-sell your products to existing clients. It is one of the famous approaches used by Amazon app to generate revenue. After you’ve developed an app for a client, you can offer them extra services or products that go well with their app. 

For example, you could offer app maintenance, updates, custom branding, or additional features as an upsell. You can also cross-sell by offering related services. 

For example, if you want a taxi app, you can either go for a multi-tenant or single-tenant approach. Also, you can integrate multiple revenue-generating strategies to drive revenue. 

Final Thoughts

White-label app is the fastest and simplest way to enter your preferred market. These are cost-effective ways to create a mobile presence and make money. With a white-label app, you can 

• save time and resources, 
• quickly enter the app market, and 
• customize the app to match your business’s brand and style.

You can generate revenue with white-label apps in many ways, such as 

• selling the app as a finished product, 
• adding custom branding and reselling it, 
• charging for maintenance and updates, or 
• offering in-app purchases and subscriptions.

Connect with OnGraph experts and explore a wide range of white-label options for your industry.