The aim of building this app is to help Indians from Tier-3 & beyond and help them buy products at an affordable rate. This is our initiative towards a better India. We created Mall91, India's first vernacular social commerce platform, combining live video-based shopping, local language voice recognition-based catalog discovery, and Whatsapp-like chat/messaging-based checkouts, Mall91 has reached 2,000+ Tier 2/3/4 towns/villages of India. It creates a new massive market by enabling Bharat users to perform their life's 1st e-commerce transaction.
It lets consumers come, play games, consume content, earn rewards, participate in group buying & re-selling activities, and purchase online goods. Within 6 months of launch, the company has reached ~250k monthly users, 45 minutes spent per day per user, and ~3 e-commerce orders per transacting user per month. Its unique approach of offering additional high engagement, high-frequency use cases around social gaming, entertainment, content, and payments is resulting in becoming a daily first-screen app for the next 400M users.
The aim is to build an app for Indians from Tier 3 & beyond to help them buy products at an affordable rate. Mall91 combines live video-based shopping, local language voice recognition-based catalog discovery, and Whatsapp-like chat/messaging-based checkouts. It has reached 2,000+ Tier 2/3/4 towns/villages in India. It lets consumers come, play games, consume content, earn rewards, participate in group buying & re-selling activities, and purchase online goods.
To make it easier for every user, we have integrated a simple user interface with easy-to-understand modules.
Courier91 was a last-mile delivery service and logistic management of Mall91. It is an interface that implements a micro warehouses strategy to keep track of every product from its dispatch to its delivery for logistics optimization.
Interface- We created a front-end of the app with a backend on the Odoo platform with exposed API for front-end functionalities.
Odoo interface- It is an interface used by the support/product team for completing their process like process orders, state management of orders, user management, payments, and more. Admin or the Product Team to track SLAs, NorthStars, and other OKRS.
Survey- We created a Survey where end-users can provide feedback for our delivery partners to improve the platform's services.
Launching India’s first e-commerce platform for tier 3 and beyond users came with several challenges. Understanding their needs and delivering the same while keeping a simple yet accessible interface and ensuring they get consistent and fast delivery service, was the challenge. Apart from that, below are the technical challenges faced during the project.
Multiple instances
We run a load balancer on multiple instances, backing up data keeping multiple copies of data backup, and ensuring that backup has been taken within every 3 hours.
Scalable app
We implemented an agile approach, reduced data by compressing it, and reduced app size for easy app scalability.
Built-in security
We used Odoo's built-in security features that manage security from a role perspective where each role has specific access.
5 Million+
Successful deliveries processed
30%
Reduced cart abandonment
INR 7.5 Million+
Seed and Series A funding secured
Successful deliveries processed
Reduced cart abandonment
Seed and Series A funding secured