Revolutionizing Market Research Project Management with OnGraph's Integrated Solution

Introduction

In the ever-evolving world of market research, speed, accuracy, and adaptability are paramount. As survey methodologies diversify and respondent sourcing becomes more dynamic, research agencies and insights platforms need robust tools to manage complex workflows. OnGraph’s Market Research Project Management Solution stands at the intersection of technology and efficiency, helping agencies streamline operations, reduce manual tasks, and improve data quality.

An Overview of OnGraph’s Project Management Suite

OnGraph offers a purpose-built platform tailored to the unique needs of market research operations. The system provides end-to-end project lifecycle management—from scripting and quota management to survey distribution, quality checks, and reconciliation.

But the true power of OnGraph’s solution lies in its seamless integrations:

• Survey Tools Integration: Compatible with industry-standard tools like Decipher, Qualtrics, and Confirmit.
• Supplier & Exchange API Integrations: Supports plug-and-play API connections with panel suppliers like Lucid, Prodege, PureSpectrum, and more.
• Realtime Tracking: Monitor survey starts, completes, dropouts, and quality terminations across all supplier sources.
• Custom Redirect Handling: Smart redirection ensures accurate respondent classification and status tracking.
• Reconciliation Automation: Upload files and automate reconciliation processes with suppliers post-fieldwork.

Tackling API Supplier Integration in Real-Time

A recent client interaction highlighted just how efficient and responsive the platform can be. Clients often ask, “How long does it take to integrate a new API supplier once we have an agreement?” The answer depends on the type of integration:

• Push-Based Integration: OnGraph pushes survey data to suppliers (e.g., Lucid, PureSpectrum) using their native APIs. Each supplier requires a unique setup, tailored to their platform’s structure.
• Based Integration: OnGraph exposes a universal API endpoint, allowing suppliers to pull surveys and deliver traffic. This is a one-time development that scales across multiple suppliers.

Survey Qualification and Real-Time Status Updates

Once integrated, suppliers direct respondents to pre-survey screeners built in OnGraph. These dynamically qualify respondents and redirect them based on logic—qualified respondents proceed to the main survey, while others are redirected to the supplier’s fail pages.

Each interaction updates OnGraph’s dashboards in real time:

• Starts
• Completes
• Quality Terminations (QTs)
• Screeners
• Drops

These metrics are visible at both project and supplier levels, helping teams make informed decisions quickly.

Project Lifecycle Control

Project managers can pause or resume surveys globally across all supplier APIs. When a project is paused, any incoming clicks are redirected to the supplier’s quality termination or “project not live” URL—ensuring clean traffic management.

Automated Reconciliation

After fieldwork, PMs can upload supplier files to the reconciliation engine. The system automatically matches transaction records, flags mismatches, and accelerates invoicing and cost management workflows.

Conclusion

OnGraph’s Market Research Project Management Solution empowers insights teams to operate with precision and agility. With deep integrations across survey platforms and supplier APIs, and automation across screening, tracking, and reconciliation, OnGraph transforms how market research is executed. Whether you’re scaling up sample sourcing or juggling multi-supplier traffic, OnGraph helps you stay in control—from first click to final reconcile.

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