White Label App Development- An Ultimate Guide

The average time required for mobile app development is 6-9 months. Let us explore the white-label app development Guide.

It seems fine to me and everyone else, except for businesses who want to enter the market in days. For them time and money are crucial. But is it even possible to launch an app in days? 

Do you know what is the fastest and most secure way of tapping into the growing mobile app market?

Answer- white-label mobile apps.

Whether you are an established business or a new startup wanting to expand your offerings, developing white-label mobile apps is an instant way to generate revenue with a smaller budget. 

In this blog, you will learn- 

• What are white-label apps
• Their business benefits
• Who should use white-label apps
• Key steps to white-label mobile app development, and much more to help your business prepare for 2025.

What are White Label Applications?

2024 has changed the meaning of mobile app development, with white-label solutions leading the way. White label software is a pre-built solution created by one company and rebranded by another as their offerings, so they can sell it under their brand.

These mobile apps are built to meet common demands across industries. White-label mobile applications come with a set of features and functionalities that are customized by the later company to match the specific needs and brand goals, ensuring complete flexibility.

Businesses do not have to start from scratch, saving hefty development costs and time. This is especially helpful for companies that want to launch a digital product quickly and affordably.

73% of businesses incorporate white-label solutions into their workflow to offer customized services. Also, 90% of businesses report improved efficiency by implementing White Label Apps.

To fulfill this growing demand, businesses hire white-label mobile app development company and their products.

Key Elements of White-label App Architecture 

1. Front-end Design

The front end is what users see and interact with. It includes:

• UI elements like buttons, menus, and screens.
• Design customization to match the app to your brand’s look and feel.
• Backend integration to ensure everything works smoothly for users.

2. Back-end Functionality

The back end handles everything behind the scenes, including:

• Database management to store data like user information, orders, etc.
• Server-side scripting to process requests, run business logic, and send responses.
• API integrations with third-party services for things like payment processing and location tracking.

3. White-Label App Structure

• Admin Panel: This is where you manage everything in your app, like updating content, checking how it’s performing, and controlling who can do what.
• Customization Options: You can change the app’s look (logo, colors) and features to fit your brand and needs. You can also make it grow as your business expands.
• Integration Capabilities: The app can connect to other tools you already use, like payment systems or marketing platforms, making everything work together smoothly.
• Technical Support and Maintenance: After the app is live, the team will keep it running well by fixing problems, updating security, and improving performance.

These modifications help businesses monetize their products. How? Let us explain.

How Do You White-Label Your Mobile Applications?

Many businesses look forward to white-label mobile apps. But how do you do that? What options are available?

Here are two options for you-

• You can create a multi-tenant mobile application or product, meaning the base app will remain the same, and different businesses can have different features. It includes a SaaS model.
• Another approach is to reuse the backend code while customizing the UI of the app to make it unique as the brand name changes. It is a simple way to white-label your applications. 

As we are focusing on white-label mobile app development, many businesses still don’t understand how it differs from custom app development.

Custom App Development vs. White-label App Development

Traditionally, we follow the custom app development. But that does not mean it has become obsolete. Businesses still prefer custom development depending on their demands.

Custom development means that a product is specifically designed for one brand to meet their exact demands.

But, white-label solution seems to be a fast way to build brand visibility. This solution is designed to keep basic features in mind that fit everyone’s needs.

Businesses need to make some changes to make it their own and give their brand a look.

Let’s understand the difference.

When to Opt White Label App Development?

There is no one-size fits every business needs. The choice may vary depending on the following scenarios. So, here are some recommendations for when to go for white-label app development.

• When you want to launch your product faster.
• If you have budget constraints, white-label apps will reduce your hefty development costs and time. 
• If your business needs common features like ecommerce, booking apps, dating apps, taxi apps, and more. With white-label you can just do a little customization to make the solution unique.
• If you’re testing the market by launching a new product, a white-label app allows you to enter the market faster and at a lower cost.

When Not to Choose White-Label App Development

• If you need a highly unique app with complex, custom features (like advanced data algorithms, real-time features, or unique business models).
• If you want full control over design, functionality, and user experience to create a unique app.

Pros and Cons of White Label App Development

Advantages

• Highly cost-effective option for businesses seeking budget solutions. 59% of businesses use ready-made apps mainly because they save money. 45% of businesses save over $10,000 annually using white-label apps.
• Faster time-to-market- using white-label apps reduces 20% of the admin tasks, saving businesses up to 240 hours a year. These pre-built apps can be easily deployed after small customizations.
• Improved productivity– with white-label apps 64% of businesses experienced improved productivity. It is because most of the development work has already been done, all businesses need is to make the product unique. 
• Fewer chances of failure- with white-label mobile apps you can verify the performance of a similar product or offerings from the same vendor. It will help you reduce the chances of failure, and understand how the product can impact your target audience.
• Don’t worry about support and maintenance- while you hire the white label mobile app company, you do not have to worry about the support and maintenance of your app, as it will be handled by them. 
• Access to advanced features- in white-label apps, it is easier to include advanced features as it will take less time to complete the app. Also, these apps offer high integration facilities so any business can add as many features as they want for extended functionality and scalability, as per changing demands. 

Disadvantages 

Despite several benefits, white labeling applications come with some challenges.

• Security Risks- With a white-label app, you get access to the app but not the server or code behind it. This means you can’t fully check the security or protect user data. If you build the app yourself, you have control over security. With a white-label app, you need to ask questions to understand its security.
• Limited Customization- White-label apps have limited customization, as you can make basic changes, including UX/UI changes. If you want major changes then it will cost you more, and in that case, you must prefer custom development solutions. 
• Brand Identity Issues- with white-label, you can make small changes, that make it hard for your brand to make a unique identity. To stand out, consider custom development to create an app that truly reflects your brand and meets user needs.

Also, read- Top Industries Benefiting from White-Label AI Software 

These challenges can be easily overcome if you consult a top and experienced white-label app development company. So, how do you choose the right white-label mobile app development company? Let’s understand.

How to Choose the Best White Label Mobile App Company?

Choosing the right white-label app development company is crucial as it decides the success of your project.

1. Define Your Requirements

First, understand your business goals and your audience’s demands. It will include conducting market research, features that will help you stand out, and unique design ideas that build your brand identity.

Also, with white-label apps, you must consider the level of customization you will require. 

Understanding your audience’s preferences and pain points will also help shape your app and improve the user experience. Before consulting any white-label app company, make sure you have requirements clarity.

2. Check the Company’s Portfolio and Reviews

After you are ready with your ideas and app designing and branding, it is time to look for a reliable and experienced white-label app development company.

Go through their portfolios to understand how their art of work aligns with your business goals. In short look for

• How do they deal with the same app in the past?
• What features, integrations, and backends are they used for future scalability?
• Are they able to deliver on time?
• Will they support your app post-launch?
• What level of customization they can do for you?

And more. Looking answers for to such questions helps you find the right company. 

 3. Make a Decision

Focus on those with proven experience in white-label app development that also match your business goals. Consider their pricing, development timeline, and the level of support they offer after your app is launched.

Choose a company that not only has the technical skills but also fits well with your team and business.

The right company will help you create a great app now and grow with you as your business expands.

Also, read- White Label Solutions in Actions: Drive Success Across Industries

Main Strategies for Selling White-Label Apps

When selling white-label apps, it’s important to have a clear strategy to succeed. Here are two main strategies that can help:

Direct Sales to Businesses: In this approach, developers reach out directly to businesses that need custom solutions.

They find potential clients, pitch the white-label app, and negotiate customizations and pricing based on what the client needs.

This strategy works well for specific industries, like healthcare or finance, where customization is important. It often requires a dedicated sales team and a good understanding of the client’s business.

App Marketplaces and Reseller Networks: Another strategy is to list the white-label app on app marketplaces or work with resellers.

This way, the app can be sold to a larger audience through partners or affiliates who already have access to end customers.

This strategy uses existing sales channels, so developers don’t need to spend as much time on direct sales.

Choosing the right strategy depends on your target audience, how customizable your app is, and your sales resources. Often, using a combination of both strategies can help you reach more potential clients.

How Can OnGraph help you with effortless White-label Mobile app development?

We help you enter top industries with ready-to-use, future-proof solutions. Our goal is to drive innovation and help brands quickly gain market visibility, all for just $5k.

How does it work? Simply reach out with a query, and we’ll provide a free product demo.

Our team of 250+ professionals specializes in creating and implementing new technologies. From idea to launch, we deliver efficient white-label solutions.

Our clients not only get quick solutions but also find a trusted partner for long-term success and growth.

Why Choose OnGraph for White Label Solutions?

• No development cost
• Fast time-to-market
• One month of free post-deployment support
• Scalable cloud-based solutions
• Secure and compliant white-label apps
• Customization that reflects your brand